Best value in Dublin

Inviting Bloom to join him for a mid-day meal in the Ormond Hotel's dining room, Richie Goulding apparently says, "Best value in Dublin," and Bloom responds, "Is that so?" The phrase recurs twice more in Sirens, becoming a minor musical theme in the episode, and returns in Circe. It was apparently a common theme in Dublin advertising.

John Hunt 2013

An ad with the slogan "Best value in Dublin," held in the National Library of Ireland. Source: Cyril Pearl, Dublin in Bloomtime (Viking, 1969).